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It is important to manage this information accurately and uniformly. Name: Business name (company name, trade name, store name) Address：Address Phone: Phone number Google collects various information on the web and associates it with unique businesses. Even if the information is not linked, if the NAP is unified, Google will be able to recognize that the information is related to the same business, creating an effect called citation . In addition to Google Business Profile and the official website, you need to increase the number of posting media for your own store business, such as portal sites (e.g. Tabelog), and standardize the NAP notation as much as possible. Rel Kuwait Phone Number Data ated article: What is NAP unification? Why is it an important measure of MEO and what are the specific methods ?What is citation? About the effects and acquisition methods of SEO and MEO Multilingual support for business names, etc. If your store's target customers are foreign travelers, the devices, apps, and browsers they use for searches are often not in Japanese, but in English, Chinese, or other native languages. . Google Maps information also needs to be displayed in a language that matches the user's environment.
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Take proper measures with an eye toward optimizing search rankings in foreign languages. Additionally, Japanese and foreigners often use different search keywords even when searching for the same purpose. Don't forget to conduct on-site research to find out what keywords were used by tourists who actually visited your store. Google Business Profile does not allow you to register store information in multiple languages. If you want to set up multilingual support, you need to set it on Google Maps. Please refer to the article below, which explains in detail how to prepare for multilingualism.
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