Most Controversial Ads NationwideMatthew Jauchius exited Nationwide
The discretion of keywords and algorithms. It’s the Super Bowl. You know exactly who’s watching it, what kind of mood they are/want to be in, and the general tone of the surrounding ads. So you know that, realistically, your audience may have just finished watching a baby project itself out of its mother’s womb for a bag of Doritos.Appealing to those viewers who are afraid of losing their children to a freak two-story fall (see above meme: curtains billowing ever-so-subtly out of open window) just isn’t prudent targeting, even if you execute well.*Bonus incompetence: A word about public statementsIf you’re not going to renege and pull the ad, if you’re not going to express public remorse, definitely don’t make yourselves out to be wrongly-vilified altruists.A little over two months after making this statement; this Benin WhatsApp Number after being with the company for nine years. Here’s what we can learn from his demise:Taking the moral high ground when you’ve already offended millions of people is going to come off condescending—or worse, disingenuous. A public statement should be approached like an attempt at reconciliation with a significant other; your relationship with your audience is just as delicate. Simply put, there’s no winning here. Take the loss, apologize, and move on. You’ve already spent an average of $160,000 per second on Dead Boy’s on-air existence. “We did it for the kids!”Most Controversial Ads HomerNationwide, assuming responsibilityThe UglyPepsi’s “Live for Now Moments Anthem” ft. Kendall JennerMost Controversial Ads JennerWe’re going to shred this. But we’re going to try to be measured about it. So listen.
https://lh7-us.googleusercontent.com/GA6DQ47TrtHbc5PvyObekhDUv0mxB7xnkvBQ_bOWiPji0N0C7LosKk4cx6Yxt-y8DCrggnNArX2PFOg94TdWD4cyLDdyEsdKAtxXGmUuW5Ie8Xzyn-3963bZt4sxXK3xdDdggzO_L-lAzD1tnHy5iy8
What would you say if I told you that for over 100 years, nearly unencumbered, a brand sold exclusively heart disease, obesity, and otherwise indigestible hoo-ha, sold it well, and then one day, that same brand tried to remarket itself as the solution the single biggest social injustice that occurred in all 100+ years of its unexamined thriving? Hubris? Never happened? Nothing could be worse than peddling heart disease?Hubris indeed! We were willing to leave Pepsi well-enough alone until the prodigal daughter of the family “famous for being famous” reached out a well-manicured hand and pseudo-satiated the Black Lives Matter movement. Let’s not throw stones from afar, though. 3 reasons this ad fails:1.
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