Although let's ignore Google itself. What should users do who don’t know what they want to buy? Your store should have a unique and reliable description that demonstrates the benefits to potential customers of having a given product. Information about what problem it solves and how it solves it. What are the key features parameters or specifications? Remember that your customers cannot see or touch it. Feel your product so he must convey all this to him through words.
I recommend you use short paragraphs because they are easier to understand. Remember that images and videos are more engaging to most people than boring text so it’s worth equipping them in your product descriptions. Don’t forget to photo retouching add additional descriptions when adding photos this will also help with your positioning. I've been working with a client for a few years who regularly adds new products to the store but always with no description just technical specs. For these are hundreds of poor quality subpages.
Visibility hasn't improved much in a long time so in the middle of last year we decided that all products should have descriptions so we prepared multiple product descriptions. As shown in the image below these changes resulted in the store's visibility in the top names increasing from to to . As I mentioned before the long tail strategy based on product phrases which makes it very effective and can bring amazing results in the form of increased store revenue. I also invite you to read my previous article.