|
Another important requirement of online shoppers is Personalized yet nonintrusive service includes an experience tailored to your tastes Consumers know their favorite brands understand their tastes and reward their loyalty e.g. of respondents in years of loyalty points and or gifts purchased from their favorite stores of respondents visited the brand’s social profile for promotional reasons also Multi device shopping experience especially Smartphones will become increasingly important in the coming years There are and of respondents claim to have made purchases via smartphones and tablets
technology to deliver the same multi device Whatsapp Number List shopping experience , tablet or phone Another important characteristic of online consumers is the need for permanent connectivity Availability and expertise to keep your online store running That means he wants brands to be ready to engage with him on every level social media email phone calls … How should companies respond ? Faced with this situation , the report analyzes how businesses in the sector should respond to new demands from buyers . According to the research, progress must be made on a model known as total retail. This enables them to ensure profits at all levels of the company

In this sense , businesses and enterprises should take certain measures, among which the following measures are recommended: Align organizational structure to focus on customers In order to adapt to the demand structure of new online customers , we must shift from focusing more on channels to focusing on customers themselves . According to the latest edition of PwC’s Global CEO Survey, the supply industry of CEOs plan to make organizational changes in the coming months to focus on customers . This will require changes in senior management , including Chief Customer Officers who are experienced in customer management and can Marketing strategy social media or customer service focus on role of demand chain
|
|