Tools & Tactics for conversion

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Now that I’ve shared some guidelines about how to prepare your text to be conversion-oriented, let’s dive deep into how you can put them into practice in your blog. Image CTAs Banners can be effective, but we must know how to work with them to avoid banner blindness. The term banner blindness was coined in 1998 in an academic paper by Jan Panero Benway and David M.


Lane. It is used to explain that users have learned to ignore content that: Resembles ads; Is close to ads; And/or appears in locations traditionally dedicated to ads. It explains why you will see higher conversion rates  Whatsapp Number  from banners strategically placed inside a blog post (according to the context) than the ones that you can have in the sidebar of your blog layout. Use them without exaggeration, as a way to give your reader a little rest from the big block of texts. But if the content is already full of images, maybe it’s better to use text CTAs instead.






Text CTAs Marketing writers usually know the importance of internal and external backlinks for SEO. But they often forget about how powerful those links can be for lead gen too. Don’t make that mistake! When adding links inside your blog post, remember to include some for the landing pages of Ebooks, webinars, or any other lead gen offers too. If you have personalized parameters to track the conversion path (or if you add UTMs), you will be able to see how much this can impact your lead gen efforts. Using text CTAs inside the content is a great way to avoid banner blindness.