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Tracking data from different places across the web, using various tools each time, means that you end up with many lists that have to be combined. In this step, you put all of your data together and create your mega-list. Step 3: Set your valuable elements Define your dimensions, or else, any helpful information you know about every person on your list. Your dimensions may refer to the industry they are working in, their demographics, habits, etc. If the list comes from your database, try to collect as much metadata as possible. All these things will help you segment that list in the best possible way.
Step 4: Create Segments Make segments using your dimensions in Email List every possible combination. This will result in all of your options being available for outreach audiences. For example, if you have four different dimensions, you will end up with around 16 different segments. Select those that make sense for your business. Step 5: Pick your fights Pick the top segments according to the 80/20 principle. What the Pareto principle practically means here is that NOT every customer counts the same. In other words, pick those that make the most impact on your business.
The Pareto principle Step 6: Create your content Of course, you are not going to outreach to each segment with the same copies. Otherwise, there would be no point in the segmentation process. Create your content accordingly. For each segment you have to use different copies, subject lines and digital properties (it could be a contest, a discount coupon, a personalized offer, a gift, an informational page, a sign-up form, a thank you page, anything). Keep experimenting until you find out what is the most engaging for each reader segment. B. Execution Phase Step 7: Execute Time for implementation! Send out your emails and make sure you have used all of your options to make your retargeting possible and easier. Step 8: Analyze Analyze the first results and the collection from your first wave of outreach.
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發表於 2024-1-8 18:04:04
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