Adding or removing keywords

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This involves analyzing performance data such as clicks, impressions, cost per click and conversion rates. When does the campaign start learning? The campaign goes into learning strategy whenever significant changes occur in its settings. That includes: – Daily budget changes : When you drastically increase or decrease the budget of a Google Ads campaign, the platform needs to adapt to the new financial conditions. This triggers the learning period. – Bidding strategy modifications : Changing maximum bids or bidding strategies is interpreted by Google as a significant change.

Therefore, this adjustment can also lead to a learning phase. – : Adding or deleting keywords from a campaign can impact targeting and performance, resulting in the activation of the learning  Middle East Mobile Number List strategy. – Changes in the target audience : Modifying the demographic, geographic or interest segmentation of the target audience can trigger learning. – Creating new ads or ad groups : Introducing new ads or groups to advertise on google is also considered a significant change. google-ads-campaign It is crucial to understand that these changes can trigger the learning period and result in fluctuations in campaign performance.



What happens during the learning period? During the learning period, it is normal that the number of conversions and, consequently, sales, may drop. For some companies, this can have a significant impact on their revenue. However, it is essential to understand that this period is an essential part of the Google Ads optimization process. Google Ads is adjusting its strategies to improve long-term performance. This involves testing different combinations of keywords, audiences, and bids to determine the most effective setup. The expected result is a higher ROI.