Many companies have migrated from traditional

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So that you understand it better, the buyer persona is a customer archetype that has the ideal characteristics to be the perfect consumer of our product or service . audience segmentation to creating a buyer persona as it helps them better understand how to target them and what needs they may have.


The main reason is that it humanizes the client or potential Phone Number List   client and we can empathize with them because we give them their name, surname, city of residence, and even a fictitious image. Personifying a group and having a mental image of the buyer persona is very useful to focus the marketing strategy. Did you find the article interesting.




Do you segment your campaigns? What methodology do you use? Do you believe in the power of segmentation to improve marketing performance? We would love to read your comments. And if you want to continue learning and training, don't hesitate and take a look at the Master in Inbound Marketing .