CMOs are realizing that prioritizing

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However. since the pandemic. what customers want has changed dramatically. Yes. they still want great content at each stage of the sales funnel to help them make buying decisions. But they increasingly want to be able to contact businesses at any time of the day or night and by their preferred channel. whether that’s by social media (including private messaging and public comments). SMS. phone. chat. or any other preference they might have. Not only that. but they want answers “now” whenever that happens to be for them. and they want a quality customer experience with it. right from first contact. through investigating their purchase. to buying and after-sales service.

Everything must be frictionless. easy. clear. and smooth from Cameroon Email List  start to finish. or we can guarantee you are losing customers. It’s easy to say all that. but not so easy to do it for many businesses. The businesses that thrived during the pandemic were the ones that could pivot and adapt to changing customer demands and to the way they wanted content delivered. when. and why. According to Bynder’s State of Content Report 2023. “In 2023. content retains its leading position in the world of marketing…Many companies are struggling to meet the needs of today’s marketplace — including evolving consumer buying habits and their demand for a seamless digital content experience.

However. digital transformation efforts and investing in an integrated digital ecosystem that supports content operations will make their business more resilient. responsive to changes in the market. and competitive.” And that brings us neatly onto composable content. With companies such as Gartner (who coined the term) talking about composable business and evaluating the best of the composable content and digital experience platform (DXP) companies. then this is clearly not something that’s going away any time soon.