Including the recipient's name can increase open rates by 13-28%. 18 Segmented email campaigns have an average open rate of 94% . 19 When it comes to the types of emails you send, each has a different success rate based on open rate. Adding personalized subject lines to your emails increases open rates by 22% . 18 Welcome emails have an open rate of 26.47% . 32 Transactional Phone Number List emails , which are sent to confirm customer purchases, have one of the highest open rates at 80+%. 34 Newsletters have a good open rate of 18.76% . 32 The open rate for abandoned cart emails is 45%. 34 The average open rate for promotional emails is 21.33%. 34 Automated emails have an average open rate of 50% . 19 Using "Re" in the subject line results in high open rates of 90% or higher, while adding "fw" to subject lines reduces open rates by 17%. 18 Emails without a subject have an 8% higher open rate than emails with a subject. 18 Mondays have the highest email open rate at 22%, while Sundays have the lowest at 20.3% . However, it's important to note
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