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Why read marketing books? In a world where digital marketing gurus constantly want to sell you information, it's tough to know whether that information is from original thought or just rehashed from elsewhere. What's the best way to learn marketing? Take a marketing course, read a book, or both? It can be confusing.
More often than not, many of today's marketing "influencers" are simply preaching what has already been documented in books for decades, even centuries. As mentioned phone number list earlier, reading is an active away of learning. It forces your brain to only focus on one task. Have you ever noticed how easy it is to listen to a podcast, take a walk, and stare at nature all at the same time? It's a lot harder to do that when you're physically reading.
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Your brain has to work a bit harder to read, so it takes in information in a more engaging way. A way that engrains the material into your conscious and subconscious mind. On top of that, when people write marketing books they are a lot more thoughtful about the words they are typing. Blog posts are great too, but books seem to be more thoughtful.
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