Strategic partnerships A strategic partnership

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Webinars Like the live event, the webinar allows you to develop your sector leadership and increase your number of leads quickly . Particularly useful during the health crisis, they are always up to date and can be scheduled at key times or on regular dates. 5. Influencer marketing In B2B too, influencer marketing offers many possibilities and results that are not insignificant. The choice of a brand ambassador is important (internal or external expert, personality, super user, etc.).

This person must know the company's sector of activity Phone Number Data inside out and must be able to easily meet the needs of targeted prospects. The influencer, for his part, is responsible for giving advice and answering questions in an honest and authentic manner. 6.  consists of joining forces with another company or an employee who shares the same personas (or who are close). The objective is to stimulate demand by jointly organizing events, webinars, podcasts, and producing quality content (exclusive information, original ideas, etc.).




Thanks to this sharing of networks, both companies benefit from the increase in leads. 7. Marketing automation software The automation of marketing campaigns, offered by marketing automation software, is essential if your goal is to increase your return on investment and develop an intense Demand Generation strategy. This software allows you to automate lead nurturing actions (by email, in particular) so that your prospects progress in their purchasing process.