Many local advertisers use these metrics to optimize their PPC campaigns

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In a matter of weeks, our lives have changed so quickly as COVID-19 became a pandemic. With travel all but halted, schools closed, and governments responding, most of us find ourselves stuck at home to avoid and stop the spread of the novel coronavirus. Many small businesses have responded by reducing or suspending operations and are already feeling the loss of profits. As people's behavior changes, so will their search behavior. We've seen the impact of COVID-19 on Google Ads results across different industries, and the results are unprecedented. Some industries are well prepared for the changing market, but many are not. But change doesn’t necessarily mean failure.



As more data becomes available and trends emerge, there is ample Bolivia WhatsApp Number room for small businesses to adapt and weather the challenges posed by the COVID-19 pandemic. At WordStream, we’re surveying tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising. In this article, we examine several trends that have emerged in recent days and weeks as COVID-19 spreads and provide actionable, actionable strategies for how advertisers can adapt their campaigns to reduce the negative impact of the crisis .









Want more information? Watch Mark's on-demand webinar now! Trending: COVID-19 Store traffic plummets 90% in one month It may be an obvious statement, but as people practice social distancing and avoid unnecessary travel, and many businesses are forced to close physical stores or limit in-store capacity, the Most brick-and-mortar stores are feeling the pain of limited foot traffic. In Google Ads, many advertisers track store visit conversions to understand the offline impact of their online advertising. challenges over the past month as COVID-19 effectively eliminated unnecessary foot traffic.