How to do a keyword analysis of the SEO strategy

saifulislam10@g

It has been quite some time since “not provided” took over the keyword reports that we previously enjoyed to their full potential in our Google Analytics accounts. Since then the rules of the game changed, and after an existential crisis in the SEO and analyst community, we began to work on alternatives and parallel analyzes with which to once again feed our battered decision-making regarding the SEO strategy. At this point in the analysis we should have at our disposal the basic pillars that I personally use to analyze an SEO strategy at the keyword level: Google Analytics , Google Webmaster Tools and SEMrush .


What was previously united is now separated, but this will Special Database not reduce the quality of our decisions (which makes me annoying, but it is the essential purpose of web analytics). - Analyzing SEO keywords from Google Analytics The following two dashboard reports that I have shared with you will help you from Google Analytics to make the first inquiries. For those of you who follow the panel, they are the reports titled: Who said not provided? Who is our best salesperson? The first report breaks down the landing pages that attract the most SEO traffic (the TOP ) and the bounce rate they have as a secondary indicator on which to see the adequacy of said landing pages to what users or potential clients were looking for.





The second report breaks down this same TOP landing pages by sessions captured, but this time with a secondary dimension that is equivalent to the % of new sessions they generate. Hence I call them “the best commercial”, because they will be those pages positioned in SEO that are most opening our market to new clients for those landing pages with higher values ​​in relation to this % of new sessions.