Suddenly A banner appears when

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I was on the Tripadvisor website, it catches my attention, I click and it directs me to a landing page, where they present me with a certain jazz in a unique space, there is also a video of the quartet, comments, photos …and an irresistible call to action: the only and last possibility of seeing them live in Malaga!!!…what is my surprise when within the landing itself I can even buy the tickets with a preferential discount, they also give me the first drink and the seat is in the first positions….


In this case, a user who was looking for Czech Republic Phone Number List general information about activities to do in a city ends up buying tickets for a jazz concert, that is, we have transformed the initial impulse, directing it with a click on the banner to the landing page, converting the search initial in a sale. In this way, each business model and each digital marketing manager can define the “conversion” and establish various parameters, depending on the nature of their activity and the objectives set. How to focus our actions towards conversion traffic conversion Any marketing strategy aimed at the digital environment must focus on generating some type of conversion, from the website itself to specific actions. But how do I direct my actions towards conversion?





Well, being clear about the following aspects that you must integrate yes or yes into your strategy, on your website and in all your actions: – Final objective to achieve with the action , which does not necessarily have to be the final conversion factor. ABut we do not stop at mere numerical analysis once the action is finished, if, for example, the online recruitment action generated commercial leads, we must know how many potential customers (of those initial ) subsequently ended up being customers when making the final purchase of the product. and/or service. – Optimization of results : with the results and analysis obtained we will optimize future campaigns, improving and minimizing errors and increasing the future conversion rate.