A very successful insight story

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Over 83,000 subscribers trust us. Click here for the registration form. What are universal truths that concern my target consumer group? How can I build the suspense so that the revelation of the universal truth at the end creates an aha moment? Example: Like a Girl by Always Why do we take it as an insult when someone tells us that we throw, fight, or run like a girl? Nothing more should be revealed on this topic, because I simply recommend watching the following Always ad in its entirety.


There is no brand storytelling without these 3 ingredients When looking Special Data for your brand story, you should not only look at your foundation, keep an eye on your target group or look for insights, but also pay attention to these three important points: 1. Individuality Don't be afraid to take new paths. Maybe your founding story is chaotic or you have special visions for your brand - it's even good if it sets you apart from other companies. 2. Authenticity Real people instead of smooth robots – modern consumers notice exactly when you are fooling them. So stay authentic and tell your stories truthfully, even if they seem unimportant or small at first.




The “small” stories in particular ensure that your customers can identify with them. 3. Consistency Stay true to your line, but don't be afraid to change something. It is important that you know how you want to communicate with your corporate storytelling. Your company story should be aligned with your brand identity and an insight story should fit into your brand world just like your customer story. Write your story Now it's time for you to get to know your own company better and write history with your brand story.