You will not be able to push campaigns

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on segments simultaneously The important segments for your business are Relevant They must have strategic value for your company and the individuals composing them must have high added value high purchasing basket or high potential to return Measurable You need to be able to measure how many people make up the segment and their average spending in order to assess the overall value of the segment Accessible Finally you must ensure that you have the channels that allow you to reach the segment in question Not all segments will be accessible through all channels  Deploy your segmentation Implementing these key segments will have a significant impact on several aspects of your business Product strategy Go to market Sales Approach Marketing Support Conveying the information and guidelines that arise from your


customer segmentation project is a very important step It is necessary Rich People Phone Number List to organize a meeting with all the teams in order to communicate the results Then work closely with the managers of each division to ensure that the message is transmitted on a daily basis Finally it is necessary to organize milestones perhaps monthly in order to measure the impact of the measures and share it with all employees To help you send the right messages to your customers it may be interesting to crossreference your segmentation with the analysis of the typology of your customers If segmentation allows you to identify active customers or users typology will help you know what to say to them This notion is essential when you implement an effective relationship marketing strategy Here are other articles not to be missed BReputationpng A French tool to







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