Optimizing your website: what does it mean and why should you do it?

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In inbound marketing, an unknown visitor to your website is “converted” when they become a prospect that you know something about. Typically, this happens when a visitor provides you with information like their email address on your website. This conversion step is crucial because it lets you qualify prospects to gauge their level of interest in your product or service and determine how likely they are to make a purchase. By doing just this, marketing can help make the job of the sales team easier.


Attracting traffic to your website is all well and good, but it’s deutschland phone number only half the journey! You can attract thousands of visitors every month but not generate one single quality lead. Your website should be able to gradually convince visitors that your offering or solution is worth trialling and ultimately purchasing.




To ensure that you don’t miss any of the potentially valuable contacts that visit your website, you need to ensure it has a range of different components that can be used to convert visitors into qualified prospects. Examples of these include online forms, calls to action, and landing pages. The aim of all of these is to get visitors to take a specific action. For example: