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Using tools such as Grammarly, Surfer SEO, and Jasper AI for years. I also really appreciate the AI features introduced into Canva and DeepL. This year, we also want to do a little more with AI in the area of video, influencer marketing and paid advertising. What, in your opinion, will be the key trends in digital marketing and ecommerce that will develop particularly in the net years I think that artificial intelligence will continue to develop and will largely influence the shape of the market in the coming years. In digital marketing,
I still see a lot of room for improvement around video and understanding graphic content. In ecommerce, we will definitely see a leap in the level of development of tools and techniques for automating Middle East Mobile Number List upselling, customer service and offer localization. I am also very curious how the SEO industry will develop in the contet of the development of generative AI. Currently, Google declares over billion users in the world, and Chat GPT only million, but I think that this disproportion will change in favor of artificial intelligence. Are there any marketing campaigns or initiatives that particularly inspire you I really like all kinds of campaigns based on data and reports. Especially if their results provide us with knowledge about the world and are presented in a pleasant form. Recently, the Otodom portal provided us with such an interesting report .
I also fondly remember the publication of the IKEA brand combined with a photo reportage. My second favorite category is all kinds of marketingart mirages. And here I will give an eample that will probably not surprise anyone, because it is the most current ING Bank , as part of the patronage of the film "These Ends of the World. These are our minutes” directed by Bogna Kowalczyk, invited Generation Z to share their borderline eperiences. The thread was continued and interpreted in podcasts. A very pleasant phenomenon. What are your thoughts on the future of online shopping in the contet of the development of technologies such as virtual and .
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