Why do we see cases of wrong

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We brought practical advice with examples and data! There has never been so much discussion about gender. Feminism and the definitions of masculine and feminine are debated everywhere: magazines, blogs, series, movies, conferences, TV shows, etc. Lizandra Muniz Mar 27, 17 | 8 min read entrepreneurial women And the feeling we have is that, even with so much information available on the subject, we continue to see brands and companies positioning themselves in a way when promoting products and services for the female audience.

But why do brands continue to make so many Bahamas WhatsApp Number mistakes? Why do we see cases of wrong (and ugly) advertising in communication with women every year on March 8? Ultimately: in 2017, how can we market to women? Note: This article was taken from rockcontentblog, our Portuguese blog. The data that we will use from now on refers to Brazil, however, they continue to be valid for the development of the text and have points in common with our Hispanic female audience.  Marketing to women needs to be more thought out Brazilian women do not feel that advertising represents them. In a survey conducted by SPC Brazil , 8.% of women affirm that advertising does not portray real women .





The reasons vary: Almost 60% of those interviewed believe that the women portrayed in advertising are very different physically from reality: 32% cited that they feel uncomfortable with the objectification and sexualization of women in advertising. 30% do not like the image of the perfect woman that is constructed by brands. And it doesn't stop there. This problem became so serious that women stopped feeling impacted by advertising. According to research carried out by Think Eva , for 62.4% of those interviewed, advertising awakens a feeling of sameness.