Digital marketing tips to sell more on Black Friday

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I'm sure all managers are preparing to sell more on Black Friday - an event that takes place on the last Friday of November - in order to increase the brand's profitability and visibility. Black Friday 2021 will take place on November 26th, and in the week of this great event, there is nothing better than applying digital marketing strategies to capture leads and convert them into customers, right? A company in the fashion segment , for example, can and should invest in strategies to sell more and take advantage of consumer loyalty. With this in mind, we prepared this content with 3 essential tips for you to apply to your business and increase sales during Black Friday. Are you interested in finding out more about the subject? Continue reading and check it out! Let's go? 1. Organize your website information First of all, it is essential to organize the information on the website to attract the target audience and increase the chances of conversions. Once the user accesses the page and its products have outdated descriptions, for example, the bounce rate increases and, consequently, fewer sales are obtained. Remember that on Black Friday the discounts are bigger, and consumers' purchasing decisions can also be made based on the experience they get on the website. If the user finds what they want easily, as well as transparent information at an affordable price, they will undoubtedly buy the product. An optimized website, without slowdowns, for example, can attract more visitors and prevent them from leaving the page to look for the same item from your competitor.

Bet on Google Ads With an updated website, your brand will be Colombia Mobile Number List able to attract organic traffic, that is, without the need to pay to have a visitor on the page. However, with an optimized website with relevant information that arouses consumer interest, it is possible to invest in a paid traffic strategy to guarantee better sales results. This is because, in this special discount event, users tend to search for attractive offers through search engines such as Google, as it is a more practical way to purchase products from the palm of their hand and in just a few clicks. . Therefore, it is essential to have detailed and relevant information about products and services on the page so that the public can clarify doubts and make purchasing decisions. In fact, it is worth highlighting that, for those who want to start a business , paid traffic is also an excellent option, as it generates immediate returns. However, this does not necessarily mean that the manager should stop investing in organic traffic, for example, in SEO (Search Engine Optimization) strategies. To increase sales on Black Friday, schedule campaigns on Google Ads, define the target audience, keywords and, finally, advertise the offers for a pre-determined period, that is, schedule the campaign to run 24 hours up in the air. 3. Share on social media Last but not least, it is ideal to use social media to promote any campaign.



This is because consumers generally choose to research company information before making a purchase. Suppose you work with barbecue sales . Although your audience is larger in physical media, for example, you can invest in social networks to promote your brand and discounts on your product, news, among others, including if you work with delivery sales. This includes any product and/or service, and even though all consumers know that the Black Friday event will take place on the last Friday of November, it is essential to invest in creativity to arouse the public's interest and, consequently, surpass the competition. Analyze what attracts the interest of your target audience on social networks, such as Facebook and Instagram, improve service and update information on the website to ensure a positive user experience. Consequently, your business will gain more sales and even increase the likelihood of customer loyalty on Black Friday.