Who published his process in 1968 in the magazine Absatzwirtschaft

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It is important to note that all of this happens in silence, in a combination of individual and group interactions, to eventually be discussed by the entire team. The person responsible for its creation was the German Bernd Rohrbach, Who published his process in 1968 in the magazine Absatzwirtschaft. The technique was named by its inventor as 6-3-5 Brainwriting and each number represents a criterion: 6 people and 6 rounds of ideas; 3 ideas per person in each round; 5 minutes is the time for each round. Under the supervision of a moderator, each of the 6 participants begins by writing 3 ideas on a piece of paper in 5 minutes.

After that, you pass it to the colleague on the left and Telegram Number Data the time limit starts counting again to write 3 more ideas based on the ones you just received. ADVERTISEMENT The rounds continue, and by the time the paper returns to the person who started it, the group will have generated at least 108 ideas in just half an hour . Amazing, right? Quantity is not the only benefit, far from it! But before telling you the other benefits of brainwriting, let's explain how this process is different from brainstorming. Follow below! What are the differences between brainwriting and brainstorming? Just as we present the origin of brainwriting, we will also present how brainstorming was born and consolidated! The brainstorming method was created by American Alex F.




Osborn, a newsboy turned publicist. In his career, he proved to be a master of creativity, exploring how creative works were made and how they could be better. In this process, he presented some crucial points for the development of brainstorming, such as: don't criticize until the creativity starts flowing; Quantity is more important than quality in idea generation; Think out of the box; Ideas must be combined and optimized until the best one is found. Do you recognize them all? They are all pillars of brainstorming and were fundamental in consolidating the importance of an idea generation process in organizations when they needed new solutions.