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That is to say, you get an overview of the company's strengths, while using other models, you can shed light on the challenges that may arise. If you are looking for other marketing theory regarding strategies, you can read about Porter's Five Forces , which gives an insight into the market and a thorough insight into threats and strengths, which are not found in Ansoff's growth matrix, for example. It can also be advantageous to carry out a SWOT analysis if you want a more thorough review of a company. Then contact us today.

Almost never one correct answer with Ansoff's growth matrix The WhatsApp Number List particularly good thing about Ansoff's growth strategies is that there is almost never one right answer. If you have to decide on the right one of the four growth strategies for a particular company, it is only important that you have the right arguments. Regardless, it is always important that you know all four of Ansoff's growth strategies, so that you will be able to argue and compare the different ones. This is also good if the flap goes down during the exam - then you can possibly Start talking about one of the other three growth strategies, and possibly make an example with an espresso machine or another fun product.




Criticism of Ansoff's growth matrix Like most other models, Ansoff's growth matrix has also been subject to criticism, which can be important to keep in mind. The criticism is, among other things, that Ansoff's growth strategies have limitations, as they only uncover opportunities and not challenges. In addition, Ansoff's growth matrix does not take technological development into account and is therefore believed to be outdated to a certain extent. These factors are some that are important to take into consideration when preparing an analysis of Ansoff's growth matrix.