Transactional Intent Transactional intent implies

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These intentions can be classified into four main categories: 1. Informational Intent When users perform an informational search, they are looking for answers to questions or information about a specific topic. This is the most common form of search intent and includes searches like "how to cook lasagna" or "history of ancient Rome." The content that best responds to this type of search provides comprehensive, relevant, and easy-to-understand information. 2.  a desire to perform a specific action, such as buying a product or service.

Searches with transactional intent can include  Special Data phrases such as "buy iPhone 13" or "book flight Bucharest - London". To optimize for this intent, your site must provide an easy and secure shopping experience. 3. Navigational Intention Navigational intent refers to the searches performed by users when they want to visit a particular website. Examples of such searches would be "Facebook login" or "Lidl program". Optimizing for this type of intent involves making sure your site is easy to find and access. 4. Commercial Research Intent When users conduct a search with the intent of business research.









They are in the process of making a purchase decision and are looking for information to help them compare and choose between different options. Searches might include phrases like "best laptop for graphics" or "Samsung Galaxy S22 reviews". To attract this type of user, your website must provide objective and useful information to help the user in the decision making process. types of search intents The Role of Keywords in Determining Search Intent - examples Keywords are essential to understanding what a person wants when they search online. For example, the keywords "iPhone 13 review" suggest a commercial research intent, while "buy iPhone 13" indicates a transactional intent.