The text should be easy to understand

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On the other hand, if your IE already has a blog, we can take the next step and go directly to creating content. And for this reason, it is important to know the people who can become future students of your IE. This technique is important to give more prominence to your blog, in the end if you appear among the main results of those search engines, you will have more opportunities to be visited by more people.


There are some actions that can be taken to USA WhatsApp Number Data improve optimization, such as: Choose keywords that match the way the person in your IE speaks; Use the chosen keywords in the title and throughout the text of the content produced, in a natural way; Insert external and internal links in the materials , in accordance with the link building rules; Adopt a responsive design , so that your blog can be read without problems on any device. Make your content scannable.





Being scannable means offering content that is easy to read and that draws the reader's attention due to its structure in: Short paragraphs; Use of subtitles; Presence of images throughout the text; Lists and topics that make reading easier; Expressions highlighted in bold and italics. Adopt clear language The text should be easy to understand for the reader, therefore, do not use fancy words. The simpler in that sense, the better. Argue with data To obtain more credibility, you can use data, statistics, studies and testimonies from authority figures on the matter to assist your argument and, consequently, increase your chances of convincing the reader. Professors at your institution are a good source! Give the reader a next step Each content produced has a purpose, so make it clear what it is, so that there are no doubts.