eMetrics Marketing Optimization Summit 2011- Ale Agostini

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b) 59% of consumers use Google at least once a month to locate a geolocalized point of sale c) 71% of consumers actively use local search d) 60% of consumers give more consideration to local results that show Images. e) Google always dominates, Facebook and Bing chase each other in positions 6 and 7 Generally what happens in the USA follows in Italy within one or two years. If we add to this that 2011 has as a strong trend the increase in mobile search (to understand the "mobile search" trend just look at the people on the street attached to their mobile phones while walking to the point that they have created an app), it is clear that retailers (or manufacturers!) who build their local search advantage today will enjoy the long-term benefits.

The marketing of the new millennium is rapidly chan Austria WhatsApp Number List ging its skin: in addition to the classic media (TV, radio, trade fairs, press, etc.) there are new advertising channels on the rise (Google, Facebook, apps, Twitter, etc.) which must be effectively integrated into the marketing mix. . But to do this, the marketing manager must integrate into his knowledge the technical IT skills associated with the functioning of these new digital media. The ongoing revolution is very rapid and is associated with the increase in the use of the web as an alternative source to classic media: based on research carried out by Stateofthemedia.org relating to the US market.





The Internet has surpassed newspapers as a source of information, second only to TV. Where do you get your news? Now, as investments in new digital media increase, classic marketing risks being replaced by "Mark-IT", the managerial discipline that merges classic marketing skills with those of IT and IT that you need to know to use new advertising channels such as Google, Facebook, Ipad, etc. These are the conclusions that I summarized after having participated and spoken at the international conference of SIPA publishers . For thirty years, SIPA, the international association dedicated to promoting the interests of publishers, has brought together its members and promoted conferences where one has the opportunity to get to know the most dynamic publishing houses in the business.