Always remember, there are no “boring” industries

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Since then, they have become renowned for their outside-the-box (and honestly quite bizarre) ads and messaging. Now, as a professional blogger, you likely write for an array of clients. Some probably come from fun industries, while many others do not. When it comes to giving your client(s) that unique spark, it all starts on the website. More specifically, in the blog section. The blog section is where companies get to solidify a voice, personality, authority, and trust.

Businesses across all industries know how important blo Cabo Verde Email List gging is for establishing niche expertise, improving SEO, etc. However, it can be tough to come up with awesome content week after week for a client in an industry that seems “boring.”, just boring writers. The ability to engage readers is completely dependent on your own creativity. If you’re feeling stuck on how to spruce up a client’s blog section and get more readers tuned in, here are a handful of strategies to keep in mind.




Put Your Insights into Real World Perspective The age-old business saying “you aren’t selling products or services; you’re selling answers to problems” could not be more relevant when it comes to blogging. A blog section is a top-of-the-sales funnel platform and people aren’t typically reading posts to get flashy deals and sales jargon thrown in their faces. Most people look at blogs to learn something new and interesting. In order for your posts to come across as captivating, it needs to have some sort of real-world value that your target readership finds beneficial.