what is this tool and how does it work?

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Victor Desaga The content of the article Offline conversions: what is this tool and how does it work? Why use offline conversions How to set up offline conversion transfer When is it worth sharing data on offline conversions? How to track conversion if a user viewed a website page but made an order offline For many companies, sales are not limited to online - customers make purchases over the phone or redeem orders at offline locations. Standard tools do not allow you to track the entire customer journey. Because of this, businesses miss out on valuable data that will allow them to increase the effectiveness of advertising campaigns, save budgets, and target only target users. Victor Desaga, contextual advertising specialist at Completo, explained what offline conversions are and how this tool affects the effectiveness of advertising campaigns. Offline conversions: what is this tool and how does it work?

We are used to the fact that the path of a user who  Email List  sees an advertisement can be tracked until he completes the target action on the site. If a purchase or other significant event occurs offline, traditional tracking methods do not provide a complete picture - assessing the real effectiveness of the campaign becomes problematic. Offline conversions include all conversions outside of your website: purchase at an offline point, placing an order via email or call, redeemed transactions, etc. An analysis of advertiser data shows that online accounts for about 40% of purchases.
   


The rest are made by phone number or offline An analysis of advertiser data shows that online accounts for about 40% of purchases. The rest are made by phone number or offline As a solution, Yandex.Direct offers a tool - offline conversions . The function allows you to link data on clicks and ad impressions with offline data: purchases, calls, store visits. Various methods are used for this: transferring data via API, importing a file with a list of conversions, etc. This allows: get a complete picture of which advertising campaigns and keywords lead to real sales or other targeted actions offline; optimize advertising and marketing efforts. Why use offline conversions Several main advantages that this tool gives to business: Measuring the complete conversion cycle.